Intentional strategy for modern leaders.

Advisory, insight, and creative direction for leaders, founders, and organizations ready to grow — thoughtfully.

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We help leaders and organizations find focus, build stronger teams and systems, and express their brand with clarity and confidence.

Our work brings together business strategy, people systems, and creative design — aligning how your organization runs, leads, and communicates with what it stands for.

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Clarity. Structure. Creativity.

Built with intention.

At Jillian & Co., we work with purpose-driven businesses, non-profits, and entrepreneurs to design meaningful growth — strategically and practically.

Whether you’re refining your systems, building your team, or reimagining your brand, we help you move from uncertainty to alignment, from overwhelm to flow.

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Helping organizations work smarter, lead better, and grow with purpose.

Find focus. Make confident decisions. Align your vision and action.

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Ways to Work Together

  • Advisory & Consulting

    Boutique advisory for organizations, businesses and non-profits seeking structure, clarity, and operational flow in all areas of your business.

  • Coaching & Creative Strategy

    Move forward with 1:1 or group clarity sessions and coaching for entrepreneurs and leaders ready to focus, realign, and get unstuck.

  • Brand Identity, Websites & Design

    Intentional branding and creative direction for businesses ready to elevate their look, message, and experience.

  • Training Sessions & Workshops for Leaders

    Custom leadership and culture workshops to strengthen team alignment and everyday leadership skills.

Here’s What They Said

Meet Jill

Jill Sadler is a strategist, coach, and creative thinker who helps leaders and organizations bring clarity, structure, and flow to the way they work and grow.

With over 20 years of experience across health care, non-profit, education, and small business sectors, Jill bridges strategy, operations, and leadership development. She has led organizations through periods of growth and change, designed fair and thoughtful performance systems, and built frameworks that strengthen both business outcomes and workplace culture.

Known for her practical calm and behind-the-scenes problem solving, Jill has been called an “operations ninja” for her ability to turn complexity into clarity — and then create the systems that make progress sustainable. She’s led mergers, developed regional health programs, designed organizational audits, and coached leaders toward measurable, lasting change.

Jill’s academic background includes a Master of Business, Entrepreneurship & Technology from the University of Waterloo and an Honours Bachelor of Health Administration from Toronto Metropolitan University (formerly Ryerson). She also holds diplomas in Ecosystem Management Technician and Recreation & Leisure Services and has completed the educational requirements for the Certified Management Consultant (CMC) designation.

A former Executive Director and Program Director, Jill has overseen strategic planning, financial management, HR, operations, marketing, fundraising and performance systems for both non-profit and for-profit organizations. She understands the realities of small organizations — balancing ambition with practicality — and brings a grounded, collaborative approach to every engagement.

As a consultant and facilitator, Jill partners with organizations to strengthen how they plan, operate, and lead. Her work spans strategic planning, organizational reviews, system and workflow design, and leadership and board development. She helps teams align their structure, culture, and strategy — creating practical frameworks that bring clarity, accountability, and humanity to the way people work together. She also teaches business and health administration courses at a post-secondary college, where she shares her real-world experience with emerging leaders and entrepreneurs.

In addition to her consulting practice, Jill leads physician recruitment and retention efforts in British Columbia, supporting both Canadian and international practitioners in finding meaningful work and community connections.

Her leadership philosophy is rooted in empathy, fairness, and empowerment. She believes the best workplaces are those where people are engaged, supported, and aligned around a clear purpose.

Outside of work, Jill is an avid outdoorswoman who finds inspiration in nature — hiking, skiing, boating, mountain biking, and exploring the mountain landscapes she calls home.

Jill’s Best Known For: bringing clarity and calm to complex operations, masterfully creating systems and processes that actually work, seeing the bigger picture and uncovering root causes, blending business strategy with creative design, and guiding teams through strategic planning, organizational health, and HR transformation — all with an eye for brand, colour, and meaningful communication.

Meet Joey

Joey is a passionate recreation leader, educator, and speaker who has spent more than twenty years helping organizations build stronger teams, better workplaces, and more connected communities.

Grounded in a career that spans municipal and non-profit sectors, Joey brings a deep understanding of how people, programs, and purpose come together to shape vibrant community spaces. He’s known for his ability to turn big ideas into practical action — guiding teams to collaborate more effectively, communicate openly, and lead with intention.

Over the years, Joey has worked alongside community leaders, frontline staff, and senior managers to design programs, strengthen culture, and create environments where people feel valued and motivated to contribute their best work. His approach combines strategic insight with genuine care for people — recognizing that sustainable success in any organization begins with trust, engagement, and shared purpose.

As a sought-after facilitator and keynote speaker, Joey delivers lively, story-driven sessions on topics such as:

  • Building engaged and motivated teams

  • Fostering leadership at every level

  • Creating a culture of accountability and trust

  • Designing meaningful onboarding and recognition programs

  • Leading through change and uncertainty

  • The role of emotional intelligence in leadership

Whether he’s working with a small non-profit, a municipal department, or a national association, Joey’s message is consistent: leadership is about connection. His sessions leave participants inspired, reflective, and equipped with practical tools they can apply right away.

Beyond his professional work, Joey is an advocate for community wellbeing and lifelong learning. He believes in the power of recreation to bring people together, strengthen resilience, and create places where everyone belongs.

Joey’s Best known for: energizing teams and leaders, building strong workplace cultures, turning big ideas into clear action, inspiring collaboration and accountability, leading with empathy and clarity, designing impactful training and onboarding programs, and bringing humour and heart to leadership and team development.

Systems. Process. Listen. Get Clarity. Connection. Strategize. Create. Implement.

Systems. Process. Listen. Get Clarity. Connection. Strategize. Create. Implement.

  • Leadership Training Sessions → & Facilitated Retreats

  • Speaking, Training and Facilitating groups

  • Strategic Planning for Boards → Operational Planning for Teams

  • Startup-in-a-box → From idea to fruition.

  • Design better HR foundations. → Job descriptions, hiring strategy, comprehensive performance reviews, policies and procedures, performance management, and employee development plans

  • Organizational Audits → How Healthy Is Your Business?

  • Organizational Chart Review → Operational roles & reporting chains

  • Business valuation for selling your business

  • Marketing Evaluations & Marketing Plans

  • Coaching → for founders, leaders and organizations

  • Full brand strategy → Logo design, colours, voice and messaging

  • Fundraising Evaluation & Strategy

  • Website Design → design, imagery, copy writing

  • Corporate Culture Evaluation → How do people really feel?

Some examples of things we do…

Helping leaders build stronger teams, better culture, and lasting impact.

Whether you’re building a brand, leading a team, or reimagining how you work, we’ll help bring together strategy, systems, creativity, and solutions — helping you move from uncertainty to alignment, from overwhelm to flow.

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“Joey helps people love where they work.”

— Kelly

“I don’t know where we would be without Jill!”

— Monique

Every transformation starts with understanding — what’s working, what’s not, and where you want to go next.

Free 30-min chat

Let’s start with a conversation. Whether you’re exploring coaching, advisory, team building, or brand design, we’ll find the right fit for you or your organization.